Goal-based discovery
The homepage asks what the visitor wants to achieve and routes them to the matching collection, so nobody has to know a treatment name to begin.
Healthcare / 2026
Visit Live Website ↗Levers Health
Designing a telehealth storefront where a prescription purchase feels clear from the first screen.
Levers Health sells doctor-supervised peptide, weight loss, and longevity treatments online. We designed and built a Shopify storefront that helps people find a treatment by goal, understand how the care process works, and move to checkout without guesswork.
- Service
- Web Design + E-commerce + Engineering
- Industry
- Healthcare
- Solution
- Shopify Store
- Engagement
- Design and implementation
Project overview
A health storefront designed to explain itself at every step.
The storefront brings together a goal-led homepage, a focused product catalogue, detailed product pages, and a three-step explanation of how treatment works, across desktop and mobile.
Our approach kept the shopping patterns familiar and put the effort into clarity: what each treatment is for, what is included, and what happens after checkout.
The challenge
The commerce challenge
The store had to work like a normal Shopify shop while carrying information a normal shop does not need. Treatments are unfamiliar to many visitors, a medical intake and doctor review sit behind every order, and product pages must hold dosing options, inclusions, and safety information without burying the purchase action.
- Visitors often arrive with a goal in mind rather than a product name.
- The care process behind each order had to be explained simply and early.
- Product pages needed to carry detailed information and still keep a clear path to purchase.
- The build had to stay manageable for the team inside Shopify.
UX approach
UX focus — start from the customer's goal, not the catalogue
The experience is organised around the questions a first-time visitor actually has, in the order they tend to ask them.
The process in three steps
Checkout and intake, doctor evaluation, and treatment at home are shown as one short sequence, so the path after purchase is visible before it starts.
Reassurance near the decision
Key service points sit beside the purchase action on product pages, and a free call is offered throughout for anyone who wants to talk first.
Product pages that answer questions
Size options, what is included, ingredients, safety information, and FAQs are structured so detail is available without crowding the page.
Selected work
From goal to product in a few screens.
The homepage, the goal selector, the catalogue, and a product page.
UI and product direction
Design focus — clinical credibility with a warm, human tone
The visual system pairs a calm navy-and-white base with lifestyle photography and colour-coded product imagery, so the store reads as trustworthy without feeling cold.
- Colour
- A deep navy anchors headers, bands, and primary actions, with a single yellow accent reserved for key calls to action.
- Product imagery
- Each treatment is shown as a colour-coded vial in a consistent setting, making the range easy to scan and tell apart.
- Layout
- Generous spacing, rounded cards, and short sections keep dense health information readable.
- Responsive design
- Navigation, goal selection, product browsing, and purchase actions are tuned for mobile as well as desktop.
Our process
From understanding the problem to a focused product direction.
- 01
Map the customer's questions
We outlined what a first-time visitor needs to understand before buying and the order in which the store should answer it.
- 02
Structure discovery and the catalogue
We organised navigation, goal collections, and product listings so treatments can be found by goal or by name.
- 03
Design the product page
We defined a product template that holds options, inclusions, safety information, and FAQs around one clear purchase action.
- 04
Implement in Shopify
We translated the design into a responsive Shopify storefront using Liquid, JavaScript, HTML, and CSS.
Execution
Shopify execution
The storefront was implemented inside Shopify with responsive layouts and custom frontend styling. The build focused on reusable sections so the homepage, collections, and product pages stay consistent and can be managed by the team.
- Shopify Liquid implementation
- Responsive frontend styling
- Homepage, collection, and product-page templates
- Practical store management
Impact
A storefront that makes a complex purchase easier to understand
The completed storefront gives Levers Health a consistent, credible presence and a shopping journey that explains the treatment, the process, and the next step on every key page.
- Goal-led entry points into the catalogue
- A clearly explained three-step care process
- Structured, information-rich product pages
- A live Shopify storefront ready for ongoing management
Closing perspective
Designing for trust in health commerce
The project reinforced that in health e-commerce, clarity is the design. Familiar shopping patterns, plain explanations, and information placed where the decision happens do more for confidence than any amount of decoration.
Live project
Explore the finished digital experience.
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