A clear introduction
The homepage states who the consultancy is and what it helps with, with a quote request and a learn-more action side by side.
Healthcare / 2023
WeCare
Designing a healthcare website that makes a sensitive service easy to understand and easy to reach.
WeCare is a continence nurse consultancy. We designed the website and built it on WordPress, with a calm visual language, clear service information, and simple routes to get in touch or book an appointment.
- Service
- UI/UX & Branding + Web Design + Engineering
- Industry
- Healthcare
- Solution
- WordPress Website
- Engagement
- Design and implementation
Project overview
A small, focused site built around getting people to the right help.
The website covers four pages: a homepage that introduces the consultancy and its services, an about page, a services page with service details, and a contact page with an enquiry form, details, and map.
Our approach was to keep everything calm and direct: friendly imagery, a clear blue palette, short sections, and an obvious next step on every page.
The challenge
The design challenge
The site had to serve people looking for help for themselves or for someone they care for. That meant presenting specialist services in plain terms, showing what each service involves, and keeping contact and appointment requests simple.
- A sensitive topic needed a reassuring, respectful tone.
- Services had to be explained clearly and specifically.
- Getting in touch needed to take as few steps as possible.
- The consultancy needed a site it could keep up to date.
UX approach
UX focus — reassurance first, then a clear next step
Each page is built to answer one question and then offer a way to act on it.
Services in plain view
Service highlights sit directly under the hero, followed by a services band that links to each offering.
Detail where it is needed
The services page sets out the details of an assessment service, so visitors know what to expect before they enquire.
Simple contact and booking
A short enquiry form with contact details and a map, plus a dedicated appointment form, keep the path to help short.
Selected work
Four pages, one calm system.
The homepage, the about and services pages, and contact.
UI and product direction
Design focus — calm, clean, and human
The visual language uses a clear blue, plenty of white space, and photography of nurses and families to keep the experience warm rather than clinical.
- Colour
- A confident blue carries headings, actions, and feature bands, balanced with white and soft tints.
- Typography
- Bold, legible headings and comfortable body sizes keep information easy to read.
- Imagery
- Friendly portraits of care professionals and families set a reassuring tone across the site.
- Forms
- Short forms with few fields and one clear action make contacting the consultancy straightforward.
Our process
From understanding the problem to a focused product direction.
- 01
Plan the pages
We mapped the site to four focused pages: home, about, services, and contact.
- 02
Set the visual tone
We defined a calm blue palette, friendly imagery, and a clean type system suited to a care service.
- 03
Design each page
We designed the homepage, about, services, and contact pages, including the enquiry and appointment forms.
- 04
Build on WordPress
We implemented the design as a responsive WordPress website that the consultancy can update.
Execution
WordPress execution
The design was built as a responsive WordPress website. The build focused on clean page templates, working contact and appointment forms, and content the consultancy can manage.
- WordPress website build
- Responsive page layouts
- Contact and appointment forms
- Content the consultancy can manage
Impact
A reassuring first point of contact
The completed website gave WeCare a clear, friendly presence that explains its services and gives visitors a simple way to enquire or request an appointment.
- A calm, approachable visual identity online
- Clear explanation of specialist services
- Simple enquiry and appointment routes
- A manageable WordPress website
Closing perspective
Designing for a difficult first step
The project reinforced that in care services, tone is part of usability. When the subject is sensitive, plain language, warm imagery, and a short path to contact make it easier for someone to ask for help.
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